10 Ways Online Marketing Companies Fool Customers!

Online marketing companies are known to use a variety of tactics to fool customers. If you are giving your business to a marketing company to run a campaign then be sure to check out these red flags first!

Misleading Advertising: Companies often use misleading advertising tactics to lure customers in.

They may use false claims or exaggerate the benefits of their services to make them appear more attractive than they really are.

Overcharging: Are you paying more than necessary for their services? Companies tend to profit from the ignorance of the customer.

False Promises: Companies may promise results that they can’t deliver, such as guaranteed rankings or sales. Get written guarantees if any!

Hidden Fees: Some web marketing companies may charge hidden fees, such as set-up fees or additional charges for services that were not initially discussed. Be clear about the pricing model at the onset.

Misleading SEO Practices: Deceptive SEO practices, such as keyword stuffing or link building schemes can cause tremendous harm to your business. Get to know the reputation of the vendor beforehand!

Unreliable Results: Are you getting inaccurate data or results that are not supported by the facts? Demand specific results based on factual data.

Low Quality Content: Low-quality content that is not optimized for search engines or relevant to the customer’s need to be improved. Is your provider doing that already?

Poor Customer Service: Companies may provide poor customer service, such as slow response times or unhelpful answers.

Unethical Practices: Unethical practices such as buying links or using fake accounts may be harmful to your business. Be clear about what is acceptable.

Unsolicited Emails: If your provider is sending unsolicited emails to promote your product/services, it may get you a bad reputation. Sever ties with any such vendor.

You will get to know these facts from the past customers of the company. Make it a point to call a few of them and get to know how the company performed in their benchmark.

Be sure to include as many customers as possible to increase your sample size!